"The single biggest problem in communication is the illusion it has taken place." - George Bernard ShawEven when sound instructional techniques are employed, learning may not take place. Teaching and online learning is often a delivery of information but not a motivational learning experience. The illusion it creates is that learning is taking place. Information overload fails to create the contextual links required for developing a meaningful understanding of the information. Learning fails to take place. Advanced Instructional Design, (AID) sees through the eyes of the learner and content specialists to create a contextual learning experience that learners relate to in their real world applications.